THE DETAILS
The Registry Collection program is the world’s largest luxury exchange provider, offering its members vacation opportunities and experiences in desirable high-end resort destinations. The goal of this evolution was to modernize the Registry's brand with a timeless look and feel, while still holding true to the brand’s upscale identity.
Elements to note are: The script type in the logo has been updated to a clean serif face for greater legibility. Gradients have been removed to allow for multi-platform reproductions. Most importantly, the removal of the oval shape allows the logo to become elegant and airy. Brand typography was updated for a modern feel, global flexibility, and ease of use. A targeted color palette focuses on the striking gold and black combo.
RE-LAUCH DATE: MARCH 2015
Client/Partner / The Registry Collection (RCI) Senior Leadership
Design Lead / Sarah POLITAN
Brand Manager / Aya Eliyahu
