THE DETAILS
By making an investment in their future, RCI timeshare owners are vacation planning “PROs”. This campaign centralizes around rewarding those members by providing vacation incentives and inspiration.
A flexible campaign, “PRO” provides two perspectives. Members are inspired by endless opportunities that they can embark on “like a PRO”. While on the other hand, they are guided through the vacation process with insider planning tips.
“PRO” spanned across all member touch points including print ADs, email, direct mail, landing pages, social media and digital ads.
LAUNCH DATE: JANUARY 2017
Client & Partner / RCI North America Marketing
Design Lead / Sarah POLITAN
