THE DETAILS
During RCI’s 45th milestone year, unifying elements tell a cohesive story, highlighting decades of vacation memories.
The anniversary campaign pulls influence from the sapphire gemstone. This precious stone is commonly known as the symbol for an anniversary of 45 years, and a symbol of longevity and endurance. Known as the ““Stone of Destiny”, the star sapphire is believed to bring good luck on journeys. Making it the approbate symbol for a lifetime of personal vacation adventures.
The gem stone look provides energy and excitement across various mediums such as email, direct mail, print Ads, social media, and digital ADs.
LAUNCH DATE: JANUARY 2019
Client/Partner / RCI North America Marketing
Design Lead / Sarah POLITAN
Art Direction / Julia Bellomo, Sarah POLITAN
