THE DETAILS
#myRCI ties together a community of members who love to travel, while energizing their love to travel using RCI’s vacation exchange. This social media campaign’s focal point are the members and their shared content. Their detailed stories and experiences are the highlight.
The two part graphic allows for flexibility and open-ended possibilities where members could showcase individual experiences. By replacing “RCI” with a variety of personalization we can highlight what makes their vacations memories unique.
The branded graphic element would be used on promotional materials such as, T-Shirts, bags, direct mail, email campaigns, social media sweepstakes and digital ads.
LAUNCH DATE: JANUARY 2018
Client & Partner / RCI Social Media Team
Design Lead / Sarah Politan
Art Direction / Julia Bellomo, Sarah Politan
Video Production / Jeremy Castiel
