THE DETAILS
The GO RCI Ad Series focuses on the power of a lifetime of vacations. In the RCI network, members have a world of experiences quite literally at their fingertips. Unlike typical travel options, when members trade in RCI’s network, they can go where they’ve never been, and see things they’ve never seen. Because it’s not just about GOing. It’s about GOing RCI.
Published quarterly, the Ad series was published in both print and digital magazines. Color accents are used to draw members to the travel activities they will discover when they “GO”. Therefore, bright accents are the same colors in the “GO RCI” iconic treatment to connect those actions with RCI.
PRINT DATES: 2015 - 2016
Client & Partner / RCI Brand Team
Designer / Sarah POLITAN
