THE DETAILS
Armed Forces Vacation Club (AFVC) is a "Space Available" program that offers military and other Department of Defense-affiliated personnel the opportunity to enjoy vacations at popular destinations around the world - for the discounted price. Those eligible and their family and friends have the opportunity to enjoy much needed quality time while building memories that will last a lifetime.
During rebrand efforts, a stronger more powerful identity was established. At the same time, modernizing the brand with a timeless look. The AFVC brand is pristine, and strong, with a hint of fun. Visuals are alluring and communicate a commitment to being rooted in national heritage. AFVClub.com
RELAUNCH DATE: JANUARY 2014
Client & Partner / AFVC Marketing
Design Lead / Sarah Politan
